Regulation of Online Advertising Market
Regulators have been concerned about enhancing transparency between ad-tech stakeholders, brands and publishers to increase market competition.
The upcoming regulatory framework increases transparency between advertisers and online platforms and thus also agencies, particularly through the Digital Markets Act (DMA). The legislation should notably ensure better price transparency on the advertising market and will ensure that advertisers have access to performance measuring tools for their campaigns.
Subscribe to our newsletter to receive new insights about latest marketing trends, events and strategies
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
New Model Enables Venture Capital and Private Equity-Funded Companies to Get to Market Faster and Smarter with Fractional Multi-Channel Marketing Experts
MIAMI, September 23, 2021 /PRNewswire/ – Moving Minds, an award-winning global marketing agency, today announced the launch of ‘Growth as a Managed Service,’ a more agile, outsourced model for CEOs and CMOs to deploy multi-channel marketing and growth initiatives.
The new AI-powered offering provides companies with the ability to rapidly access the marketing talent needed to support high rates of growth and orchestrate multi-channel demand generation – at a fraction of the time and cost to assemble an in-house marketing department.
Moving Minds’ new model comes in response to the convergence of three primary trends contributing to the growing managed services market, which is expected to reach around $274 billion by 2026*. These trends include:
A massive shift in the widespread adoption of remote work
The proliferation of new marketing channels and platforms requiring highly specialized expertise
The opportunity cost associated with the time to recruit, hire and retain expert marketing talent in a competitive labor market.
“With ‘Growth as a Managed Service,’ Moving Minds gives forward-thinking CEOs and CMOs on demand access to a Fortune 500 caliber team of fractional marketing talent,” said Lou Hughes, Co-CEO and Founder of Moving Minds. “From Fractional CMOs and branding experts to digital marketing and social media specialists, web developers, content marketers, and business process optimization consultants, companies can completely outsource their entire marketing operations to a single agency partner solely accountable for achieving a greater return on their marketing investments.”
MEDIA CONTACT:
Eamon Walsh
Managing director
Level 7
Call (646) 600-9331
eamon@levelsevennyc.com
levelsevenyc.com