Think of marketing as actions that you take to reach out to customers to convince them to buy your products. In the case of marketing, it is an art and a science to get businesses and people to buy not just your products and services, but also your business philosophy. In its simplest terms, marketing is a process that determines customers’ needs and identifies the best way to fulfil them.

The role of marketing is to determine consumers that want products or services offered by the business offering them. The prospects of marketing are larger than the prospects for sales because they are trying to determine the target audience and build awareness. Those in marketing want to get new prospects, whereas sales want to capitalise on connections to known prospects and existing customers.