It's time to regulate the digital ad market


WFA normally advocates for self-regulatory advertising standards as the best way of keeping our house in order. This is because our industry tends to be faster and more agile—and that’s essential in the rapidly-changing space that is media and advertising.

Although some critics may want more, we have put some pretty robust standards in place to ensure that kids see less marketing for certain foods and soft drinks and minors don’t see ads for alcohol. Compared to 2005, kids in Europe now see half the ads they used to for high fat, salt and sugar foods on TV. And independent data shows that a minor would have to visit a website 1,086 times before they would see an alcohol ad.