As a consumer, how important are ethics to you when you decide to purchase an item?

A report by Nielsen found that 73% of millennials are willing to pay extra for sustainable offerings, and with more millennials filling positions of power, ethical marketing is more important than ever before. An increasing amount of consumers are choosing to invest in brands that they believe make ethical, socially responsible decisions that don’t leave anyone in harm’s way or unaware about what they’re buying. The buying process is becoming less about what’s convenient and cheap and more about what’s sustainable and honorable.